The Modern Marketing Blog

December 21, 2016
Keeping Your Kids Safe on Social Media

Keeping Your Kids Safe on Social Media

Our Director of Content Marketing, Jenn Steere, sat down with Live 5 News this week to discuss ways that parents can look out for their children’s safety in this digital age. At an age where children are looking for an adult figure to look up to, many perpetrators take advantage of the vulnerability. Live5News.com | Charleston, SC | News, Weather, Sports The story about the rise of child sex abuse cases online starts at 17:13 […]
December 19, 2016
Avoiding Fake News While Curating Content

Avoiding Fake News While Curating Content

Curating content is the process of finding other articles online that you can post as news to your business social media accounts. These articles are going to be relevant to your business or the town in which you conduct business. These articles should be things that would spark conversation amongst your followers and position your business as an expert in your field or as a go-to page for local news and events. Curating content can […]
December 16, 2016

The Unwritten Rules of Hashtags

The only time you might use a “pound” sign these days is to pay your bills over the phone. The pound symbol, aka, the hashtag (#) found its fame through Twitter and now populates Instagram. They are used on many social platforms for networking and traffic and continues to strive. If you’re not so sure how this little guy works, let’s explore. Here are some helpful do’s and don’ts in the rules of hashtagging. Why […]
December 14, 2016
#WebWeds: Planning Your 2017 Marketing Now

#WebWeds: Planning Your 2017 Marketing Now

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: As the holidays wind down and business slows, it’s a great idea to use this time to revisit your marketing plan and look ahead to the […]
December 12, 2016

Making A Commercial

We’ve said it before, and we’ll say it again: the value of video goes a very long way in your marketing strategy. With the rise of internet video and digital advertising, some businesses have decided to remove television commercials from their marketing mix. While this may save some money in the short-run, TV is still one of the best mediums that can gain you exposure over time, as it allows for repeat exposure to your […]