The Modern Marketing Blog

July 4, 2016
4 Types of Facebook Apps You Should be Using

4 Types of Facebook Apps You Should be Using

In this day and age, when you hear the phrase, “there’s an app for that”, it is more likely to be true than not. What most people don’t realize, though, is how many apps are available for Facebook’s platform, aside from the handful of silly games that you constantly receive invitations for (looking at you farmville). If you run a Facebook page, there are some awesome apps available to you to help improve your page’s […]
July 1, 2016
Using Twitter Dashboard

Using Twitter Dashboard

Twitter business and personal profiles have always been the same, with no extra functionalities to help businesses manage their accounts more efficiently. Twitter’s recent release of Twitter Dashboard is one way that they’re starting to differentiate between the two. Although it’s available for all accounts, business accounts will be gaining more advantages from this new feature. To test out Twitter Dashboard for yourself, head to dashboard.twitter.com and log in with your Twitter account. There are […]
June 29, 2016
#WebWeds: Inspiring Your Customer to Tell Your Own Story

#WebWeds: Inspiring Your Customer to Tell Your Own Story

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. When you want to find a new restaurant to try, where do you go? Do you check out Instagram to see tasty food pics, or research restaurants on Yelp to see who has […]
June 27, 2016
3 Things to Remember When Posting User-Generated Content

3 Things to Remember When Posting User-Generated Content

Looking for a way to reconnect with your audience or trying to freshen up your content? User-generated content (UGC), when used correctly can do just the trick. Defined as content that is created by users as part of a social media community, UGC is perfect for displaying how real people use your product. Whether that product is dinner at your restaurant, flowers from your shop or a card from your stationery line, sharing your dedicated […]
June 24, 2016
So You Wanna be a Snapchat Success Story

So You Wanna be a Snapchat Success Story

See what we did there? In the title? *dusts off shoulders* Is your business ready to market to millennials and young adults? Snapchat is now the 3rd most popular social network for millennials. If you thought Snapchat was “just a fad,” you’re making a mistake not integrating this new social tool into your overall strategic marketing plan. Snapchat recently succeeded Instagram and Tumblr as the fastest-growing social app.  Just one year ago there were 30 […]