The Modern Marketing Blog

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November 21, 2016
Find Your Happy Place on Facebook

Find Your Happy Place on Facebook

If you’re an avid Facebook user – and let’s face it, most of us are – it’s been a rough couple of months. With the U.S. Presidential election, over-sharing of fake news stories, and overall easy access to every negative thing happening in the world, it sure has felt like maintaining your sanity means dumping Facebook. If you need a digital detox, I get it. It’s healthy to check out. But, I think in the fury […]
September 21, 2016

#WebWeds: What to Know About Email Marketing

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Email marketing certainly has its own set of rules, and if you’re a business owner, it’s important to follow them. Although some people question the relevancy of email marketing in their business, we […]
September 19, 2016
A Community Manager's Favorite Shortcut Websites

A Community Manager’s Favorite Shortcut Websites

  “What is your favorite social media platform?” This ranks as one of the most frequently asked questions we hear as Community Managers at a digital marketing firm. I hear this question all the time and I always respond with, “Instagram”. Recently though, I have been thinking a lot about another question we should be asking, “What websites help you to do your job?” Tackling social media for your brand can be a lot to […]
September 16, 2016
Email Marketing for Businesses: 8 Do's and Don'ts

Email Marketing for Businesses: 8 Do’s and Don’ts

Email marketing is an essential aspect of your overall marketing strategy – but it comes with its own set of rules. Use these tips to grow your online brand awareness and increase conversions and revenue! DO: Conduct A/B Testing Send identical emails to segmented lists with just 1 augmented change to see how it affects your click through rates and engagement. An example of this is comparing results from two different layouts, offers, or email […]
September 14, 2016
#WebWeds: Using Video in Your Marketing

#WebWeds: Using Video in Your Marketing

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: 2016 is by far and away the year of the video. You can’t scroll through your Facebook, Twitter, or Instagram feed without seeing videos everywhere. And […]