The Modern Marketing Blog

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September 21, 2016

#WebWeds: What to Know About Email Marketing

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Email marketing certainly has its own set of rules, and if you’re a business owner, it’s important to follow them. Although some people question the relevancy of email marketing in their business, we […]
September 19, 2016
A Community Manager's Favorite Shortcut Websites

A Community Manager’s Favorite Shortcut Websites

  “What is your favorite social media platform?” This ranks as one of the most frequently asked questions we hear as Community Managers at a digital marketing firm. I hear this question all the time and I always respond with, “Instagram”. Recently though, I have been thinking a lot about another question we should be asking, “What websites help you to do your job?” Tackling social media for your brand can be a lot to […]
September 16, 2016
Email Marketing for Businesses: 8 Do's and Don'ts

Email Marketing for Businesses: 8 Do’s and Don’ts

Email marketing is an essential aspect of your overall marketing strategy – but it comes with its own set of rules. Use these tips to grow your online brand awareness and increase conversions and revenue! DO: Conduct A/B Testing Send identical emails to segmented lists with just 1 augmented change to see how it affects your click through rates and engagement. An example of this is comparing results from two different layouts, offers, or email […]
September 14, 2016
#WebWeds: Using Video in Your Marketing

#WebWeds: Using Video in Your Marketing

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: 2016 is by far and away the year of the video. You can’t scroll through your Facebook, Twitter, or Instagram feed without seeing videos everywhere. And […]
September 12, 2016
What Business Owners Can Learn From ESPN's Fantasy Fumble

What Business Owners Can Learn From ESPN’s Fantasy Fumble

I’m a bit of a Fantasy Football nerd. No, I’m not going to sit here and give you the over/under for a sleeper TE that would be a good option for your Week 3 matchup because he’s facing a 10th ranked defense. I’m not that into it. BUT, I do play in two separate leagues, which means I’m glued to my iPhone screen all Sunday long watching the points roll in (or not). This past […]