The Modern Marketing Blog

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June 29, 2016
#WebWeds: Inspiring Your Customer to Tell Your Own Story

#WebWeds: Inspiring Your Customer to Tell Your Own Story

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. When you want to find a new restaurant to try, where do you go? Do you check out Instagram to see tasty food pics, or research restaurants on Yelp to see who has […]
June 27, 2016
3 Things to Remember When Posting User-Generated Content

3 Things to Remember When Posting User-Generated Content

Looking for a way to reconnect with your audience or trying to freshen up your content? User-generated content (UGC), when used correctly can do just the trick. Defined as content that is created by users as part of a social media community, UGC is perfect for displaying how real people use your product. Whether that product is dinner at your restaurant, flowers from your shop or a card from your stationery line, sharing your dedicated […]
June 24, 2016
So You Wanna be a Snapchat Success Story

So You Wanna be a Snapchat Success Story

See what we did there? In the title? *dusts off shoulders* Is your business ready to market to millennials and young adults? Snapchat is now the 3rd most popular social network for millennials. If you thought Snapchat was “just a fad,” you’re making a mistake not integrating this new social tool into your overall strategic marketing plan. Snapchat recently succeeded Instagram and Tumblr as the fastest-growing social app.  Just one year ago there were 30 […]
June 22, 2016
#WebWeds: The One Trend You Can't Ignore in Social Media Marketing

#WebWeds: The One Trend You Can’t Ignore in Social Media Marketing

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Do you think you’ve been seeing more video in your Facebook News Feed than you ever have before? Well, you’re right! And if the prediction of one of Facebook’s Vice Presidents comes true, your feed […]
June 20, 2016
How Important is Email Marketing?

How Important is Email Marketing?

Email or electronic mail has been mainstream since the early 90’s. It was the new way for businesses to communicate internally and externally. While this function of email was huge for companies and personal use alike, it has since morphed into something even bigger. The late 90’s saw a rise in email marketing companies, and thus email marketing became an official marketing channel. Other than social media and direct messaging, email is still considered an […]