The Modern Marketing Blog

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June 17, 2016
4 Essential Questions to Ask Yourself When Creating a Website

4 Essential Questions to Ask Yourself When Creating a Website

There’s no doubt your business needs a website. You may think your industry is so obscure or specialized that you don’t need one, but I’m here to tell you, you do. Even if you’re a tool supplier to the Aerospace industry, or you specialize in llama feed – your customer will use the internet to find or research you. Not just any old website will do, however. It’s important that your site is working for […]
June 10, 2016
4 Photoshop Tutorials To Help You Maximize Your Workflow

4 Photoshop Tutorials To Help You Maximize Your Workflow

When it comes to graphic design and photo editing, the Adobe Suite is pretty much the standard in the industry. Arguably the crown jewel of Adobe’s editing programs is Photoshop, so ubiquitous that it has almost become a proprietary eponym for photo-editing software (think Kleenex, Xerox, and Q-tip). Now that Adobe has taken their suite to the Creative Cloud and made it subscription based, Photoshop is available for just $10 a month, which has lead […]
June 6, 2016
Using IFTTT to Streamline Your Social Media Marketing

Using IFTTT to Streamline Your Social Media Marketing

If there’s one thing that we love in the tech industry, it’s automation and creating shortcuts to get things done quicker. Luckily, we don’t need developers or be extremely tech-savvy to create automation anymore. Now, we’ve got websites like IFTTT that allow us to create a recipe that will do things for us. IFTTT stands for “If This, Then That.” This means that if one action is taken, your IFTTT “recipe” will cause a second […]
June 3, 2016
Writing an Instagram Caption Worth Reading

Writing an Instagram Caption Worth Reading

It’s no secret that Instagram is the most visually appealing app out there. Like we talked about here, here, and here, taking a great picture is the first step in posting to Instagram. However, It doesn’t end there. Curating a caption that suits your image is key. Maintain your brand’s voice and give your visual a caption worth reading with a few simple steps. First Things First So while Instagram puts a cap on their […]
June 1, 2016
#WebWeds: Big Changes Coming for Instagram for Business

#WebWeds: Big Changes Coming for Instagram for Business

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Instagram has always been a bit of a magical mystery…without a third-party app, there has been no way to know exactly how many people have seen your posts, and aside from follower count […]