The Modern Marketing Blog

September 19, 2016
A Community Manager's Favorite Shortcut Websites

A Community Manager’s Favorite Shortcut Websites

  “What is your favorite social media platform?” This ranks as one of the most frequently asked questions we hear as Community Managers at a digital marketing firm. I hear this question all the time and I always respond with, “Instagram”. Recently though, I have been thinking a lot about another question we should be asking, “What websites help you to do your job?” Tackling social media for your brand can be a lot to […]
September 16, 2016
Email Marketing for Businesses: 8 Do's and Don'ts

Email Marketing for Businesses: 8 Do’s and Don’ts

Email marketing is an essential aspect of your overall marketing strategy – but it comes with its own set of rules. Use these tips to grow your online brand awareness and increase conversions and revenue! DO: Conduct A/B Testing Send identical emails to segmented lists with just 1 augmented change to see how it affects your click through rates and engagement. An example of this is comparing results from two different layouts, offers, or email […]
September 14, 2016
#WebWeds: Using Video in Your Marketing

#WebWeds: Using Video in Your Marketing

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: 2016 is by far and away the year of the video. You can’t scroll through your Facebook, Twitter, or Instagram feed without seeing videos everywhere. And […]
September 12, 2016
What Business Owners Can Learn From ESPN's Fantasy Fumble

What Business Owners Can Learn From ESPN’s Fantasy Fumble

I’m a bit of a Fantasy Football nerd. No, I’m not going to sit here and give you the over/under for a sleeper TE that would be a good option for your Week 3 matchup because he’s facing a 10th ranked defense. I’m not that into it. BUT, I do play in two separate leagues, which means I’m glued to my iPhone screen all Sunday long watching the points roll in (or not). This past […]
September 9, 2016
Ranking on Google's SERP

Ranking on Google’s SERP

If you are reading this article, you found us via the internet. If you use the internet, then you are familiar with the search engine giant, Google. Google is the number one search engine in the world and wins 70% of search engine traffic. And yes, I googled that information. Google’s search engine crawls websites for keywords to display when someone google’s or searches for a particular topic. The main goal for businesses is to […]