The Modern Marketing Blog

August 19, 2016
Everything You Need to Know About Infographics

Everything You Need to Know About Infographics

I think most people would agree that it is more enjoyable and easier to read text when the text is broken up by photos or videos. In fact, researchers from Xerox found that colored visuals increase people’s willingness to read a piece of content by 80%. Humans, by nature, are very visual beings. Reading text and comprehending it is a visual task, but our brains tend to not understand text as quickly as we do […]
August 17, 2016
#WebWeds: Snapchat Claims Major Olympic Win

#WebWeds: Snapchat Claims Major Olympic Win

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: We talked a couple of weeks ago about how strict the Olympics are being with social media, but they made a pretty incredible deal with Snapchat. […]
August 15, 2016
Types of Great Content to Create and Share

4 Types of Great Content to Create and Share

As it tends to do, social media marketing is continuing to evolve. There’s still a huge emphasis on content, but the types of content that perform well are really changing. Photos and articles were once the bread and butter, but now our audience is expecting more. In order to accommodate expectations and keep up with competitors, we have to switch up our content strategies. So we’re presenting you with 4 types of awesome content that […]
August 12, 2016
How To Get More Clicks with Great Headlines

How To Get More Clicks with Great Headlines

If you’re like me, plugging in the title of a blog post is usually the last thing you do. I have found that if I try to title a blog before I have finished writing, I fall that deep, dark hole we call writer’s block. That’s a pretty hard place to crawl out of, so I wrap up my writing and thought process before tackling the headline. When you find yourself scrolling through Twitter or […]
August 8, 2016

Instagram is the Best Stories Platform of All Time

Unless you have been living in a clamshell for the past couple weeks, you know that Instagram debuted a new feature to the photo sharing app called “Instagram Stories.”   Instagram totally was peeking over the shoulder of Snapchat during the calculus quiz because there are more than a few similarities between the two apps.  I wouldn’t say that Instagram stole the complete concept from Snapchat, which was recently valued at $18 billion , I […]