The Modern Marketing Blog

April 15, 2019
Why Reporting is Important for Social Media Managers

Why Reporting is Important for Social Media Managers

  Client reporting is the best way to improve and build client-to-agency relationship. Deciding which capabilities are the most successful for a client’s brand certainly requires research, time implementing the digital strategy, and reporting the performance. Reporting is key when it comes to setting goals, hitting your target, and making adjustments where necessary. The following are reasons reporting is important for Social Media Managers, and how it impacts the enhancement of your business optimization.   […]
April 8, 2019

35 Blog Post Ideas For When You’re Stuck

  We’ve discussed in the past how important it is for your business to have a blog, as it drives traffic to your website, improves SEO, and builds credibility. However, coming up with a topic isn’t always an easy task, especially if you’ve been blogging consistently for a while now. Our list below of possible blog post ideas is a great reference for when you’re feeling stuck! Tip: Bookmark this page so you can reference […]
April 1, 2019
Instagram Introduces In-App Checkout

Instagram Introduces In-App Checkout

  A little over a week ago, Instagram took the next step towards becoming the ultimate eCommerce-friendly app by introducing in-app checkout. ‘Checkout on Instagram’ rolled out in the US for 23 well-known brands, each with a great Instagram presence. Instagram released a statement, “you can buy products through Instagram anywhere you see a post with [a shopping bag icon (like the one above)] and a Checkout on Instagram option on the checkout page.” The little […]
March 25, 2019

Why Your Business Needs Organic and Paid Social Media Content

  We talk a lot about organic social media content versus paid social media advertising, but what does that actually mean? One of the biggest misconceptions is that organic = free while paid obviously = $$$. But what business owners fail to keep in mind is that while organic social media strategies don’t necessarily cost anything upfront, they require a great deal of time invested to actually see any kind of ROI. While you can […]
March 18, 2019

Influencer Marketing 101: How to Get Your Business Started

  In this day and age, we’re no strangers to Influencer Marketing. According to a study by Influencer Marketing Hub, 92% of surveyors believe influencer marketing is an effective form of marketing. You may have heard of this business tactic, but what is all the hype about? More and more influencers pop up on the scene every day, and companies are trusting them to represent their brand. Followers listen to these influencers, value their opinion, […]
January 28, 2019
Creating a Social Media Plan for Your New Business

Creating a Social Media Plan for Your New Business

  With many looking to branch out from the old 9 to 5 and start their own venture, one might say that Entrepreneurship is a goal on a lot of people’s list. In fact, approximately 540,000 people become new business owners each month (The Kauffman Index). New businesses are generally started with a business plan in place that starts the day the doors open, but what about the months leading up to the grand opening? […]
January 14, 2019

Social Media Demographics in 2019

  One thing that we love about our industry is that it’s always changing. What worked on social media in 2016 is very different from what works on social media today, and we enjoy the fast-pace and having to constantly learn how to adapt to algorithm changes and new tactics and strategies. When we say that social media is always changing, we don’t just mean algorithms and new features. We also mean each platform’s demographics. […]
November 19, 2018

Social Media Recap | November 2018

  Things in the social media and digital marketing world are ever-changing. Whether it’s a new feature being rolled out or an old feature being updated, a data breach announcement (far too many of those lately), or a new regulation introduction… well, you get the picture, there are a lot of changes and updates. It’s our job to keep on top of all things newsworthy in the industry, so we’ve wrapped up the top social […]
November 5, 2018
Improve Your Facebook Ads with a Pixel

Improve Your Facebook Ads with a Pixel

  Tracking the performance of your Facebook ads into an actual sale has always been a challenge. After all, we all want to connect our followers to a click to purchase. To help show actual real-world business results, Facebook recently announced an update to the Facebook data tracking pixel which will provide additional options for businesses looking to work with third-party providers to merge point of sale data with Facebook performance. What is a Facebook […]
October 24, 2018
#WebWeds: Introducing the New Facebook Messenger

#WebWeds: Introducing the New Facebook Messenger

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.   Introducing Facebook Messenger 4! Facebook is rolling out a new and improved more simplified version of the messaging app due to the recent research obtained. They found out simplicity was a top priority for most users […]