The Modern Marketing Blog

August 19, 2020
The Modern Connection is now TargetMarket

An Update From The Modern Connection

It’s been a busy few months behind-the-scenes at The Modern Connection—and we don’t just mean learning how to adapt and be flexible in order to continue serving our clients in the midst of a global pandemic. In the coming weeks, you’ll start to notice some changes to our website, social media channels and overall online presence. Here’s why:  The Modern Connection was recently acquired by TargetMarket—a full-service digital marketing agency whose mission is to help […]
August 10, 2020
How to Promote Your Podcast on Social Media

How to Promote Your Podcast on Social Media

2020 has elicited a wide variety of emotions. Many of us have been stressed, scared, confused, frustrated, and frankly, bored. So, where do you go when you’ve watched everything on Netflix? For a lot of people around the world, the answer to the question is podcasts. As of April (a pivotal month when it comes to people needing content for entertainment), reports showed that 44% of Americans have listened to a podcast at some point, […]
August 3, 2020
How to Make Instagram Interactive Story Features Work for Your Business

How to Make Instagram Interactive Story Features Work for Your Business

Instagram Stories were launched four years ago this month, in August 2016. Today, more than 500 million users post to Instagram Stories daily. With content expiring after 24 hours, unless it is saved to your Highlights, Instagram Stories are a great place for your brand to post the latest announcements, share behind-the-scenes looks, give sneak peeks and gear up for big reveals.  Since Instagram Stories first launched, new features have been added to help personalize […]
July 30, 2020
What to Do When Your Content Strategy Isn’t Working

What to Do When Your Content Strategy Isn’t Working

If you’ve been following the advice of digital marketers and creating content, first, great job! It’s definitely time consuming and can be tedious after a long day on the job. It’s not always something that provides immediate gratification but can certainly be beneficial in the long run. But what happens when you’re writing content and it’s just not working for your target audience? It might be time to take a step back and create a […]
July 21, 2020
What Your Social Media Analytics Can Tell You

What Your Social Media Analytics Can Tell You

Learning the ropes of social media can be a long process. It takes time to properly brand your platforms, create some eye-catching content, and to build an audience. Once you’ve completed these steps however, you are provided with valuable insight on which social media tactics are working for your business. More specifically, paying attention to social media analytics is important because it can illustrate how successful a campaign is, how well your posts are performing, […]
July 13, 2020
Facebook Ads 101: What You Need to Know to Get Started

Facebook Ads 101: What You Need to Know to Get Started

Have you tapped into Facebook ads for your business? Creating Facebook ads and targeting your audience is where this platform really excels the most. Facebook gives you the power to choose your objective, target your audience, where you would like to be displayed, your budget, your format, and the ability to see your results. Facebook ads are connected to Instagram ads, so you can run one campaign and be connected to your consumers on both […]
June 24, 2020
6 Ways to Increase Your Brand's Engagement on Social Media

6 Ways to Increase Your Brand’s Engagement on Social Media

Social Media can be the best way to advertise your business. Initially, it can essentially be a free avenue to introduce your brand online, however, it can be tricky. There’s a popular saying that goes “If you build it, they will come” but this doesn’t apply to social media. You can build it but the chances of people finding it on their own can be slim. Here’s a few things you can do to first […]
June 15, 2020
What You Need to Know About the Newest Shops Feature for Facebook & Instagram

What You Need to Know About the Newest Shops Feature for Facebook & Instagram

During the pandemic, eCommerce brands have been taken to another level and have arguably gained the most value from social media. “Recent data from the Sprout Social Index should serve as a wake-up call for retailers skeptical about what social media is worth. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.” This means any seller can bring their business online, no matter the budget. […]
June 8, 2020
The Best Social Media Practices to Reach Boomers, Gen X, Gen Y, and Gen Z

The Best Social Media Practices to Reach Boomers, Gen X, Gen Y, and Gen Z

Contrary to popular belief, social media is not exclusively for Millennials. Baby boomers are not only using social media daily, but 84% of boomers report that social media is likely to improve their lives. No matter the demographic your brand is trying to reach, social media is the best tool to make contact.  When considering which social media platforms will work best for your brand, you’ll have to first identify what your target audience is. […]
May 20, 2020
5 of the Latest Social Media Updates for Your Small Business

5 of the Latest Social Media Updates for Your Small Business

There is no better time than now to take another look at social media trends and updates for your small business. Brands are massively communicating with consumers online as audiences have become even more comfortable with social shopping and direct business on social media in general. Take your interactions on social media to a new level by trying out some of these changes and what they mean for you! Facebook FAQ Providing quality customer service […]