Blog

February 20, 2019
Fall 2019 Social Media Intern

Now Hiring: Fall 2019 Social Media Intern

  If you’re a college student looking for hands-on experience in the social media and digital marketing space, we would love for you to apply to our internship program! The Modern Connection is a social media and digital marketing firm, located in Downtown Charleston, working with both large brands and local businesses. Join us this semester to learn all about social media account management, website design, content creation, and more. Responsibilities: First of all, we […]
February 20, 2019
Fall 2019 Social Media Intern

Now Hiring: Summer 2019 Social Media Intern

  If you’re a college student looking for hands-on experience in the social media and digital marketing space, we would love for you to apply to our internship program! The Modern Connection is a social media and digital marketing firm, located in Downtown Charleston, working with both large brands and local businesses. Join us this semester to learn all about social media account management, website design, content creation, and more. Responsibilities: First of all, we […]
February 18, 2019
Your February Instagram Refresher

Your February Instagram Refresher

  Facebook recently released a new report on what Instagram users expect from brands in 2019. (Just a quick reminder as to why Facebook is releasing this information; Facebook owns Instagram.) In this report, 57% of the users polled say that they use Instagram more than they did a year ago and 44% say that they will use it more in the coming year. Within the past two years alone, Instagram has gained half a […]
February 11, 2019

8 of Our Favorite Free Online Resources

  The internet is your oyster for free online resources! Whether it’s free stock images or tips and tricks for blogging, we’ve compiled a list of where to go for anything and everything you need help with. Check out 8 of The Modern Connection’s favorite free online resources below.   DaFont With over 170,000 free downloads, DaFont is your #1 resource for fonts. It’s incredibly easy to search for the perfect font you need! Fonts are categorized […]
February 6, 2019
#WebWeds: What's New With Email Marketing in 2019?

#WebWeds: What’s New With Email Marketing in 2019?

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Check out the segment below:   As we’re moving into effective strategies for 2019, we’re way beyond a monthly newsletter for your business. Although a common misconception is that email marketing doesn’t work anymore, the reality is that […]
January 28, 2019
Creating a Social Media Plan for Your New Business

Creating a Social Media Plan for Your New Business

  With many looking to branch out from the old 9 to 5 and start their own venture, one might say that Entrepreneurship is a goal on a lot of people’s list. In fact, approximately 540,000 people become new business owners each month (The Kauffman Index). New businesses are generally started with a business plan in place that starts the day the doors open, but what about the months leading up to the grand opening? […]
January 14, 2019

Social Media Demographics in 2019

  One thing that we love about our industry is that it’s always changing. What worked on social media in 2016 is very different from what works on social media today, and we enjoy the fast-pace and having to constantly learn how to adapt to algorithm changes and new tactics and strategies. When we say that social media is always changing, we don’t just mean algorithms and new features. We also mean each platform’s demographics. […]
November 19, 2018

Social Media Recap | November 2018

  Things in the social media and digital marketing world are ever-changing. Whether it’s a new feature being rolled out or an old feature being updated, a data breach announcement (far too many of those lately), or a new regulation introduction… well, you get the picture, there are a lot of changes and updates. It’s our job to keep on top of all things newsworthy in the industry, so we’ve wrapped up the top social […]
November 5, 2018
Improve Your Facebook Ads with a Pixel

Improve Your Facebook Ads with a Pixel

  Tracking the performance of your Facebook ads into an actual sale has always been a challenge. After all, we all want to connect our followers to a click to purchase. To help show actual real-world business results, Facebook recently announced an update to the Facebook data tracking pixel which will provide additional options for businesses looking to work with third-party providers to merge point of sale data with Facebook performance. What is a Facebook […]
October 24, 2018
#WebWeds: Introducing the New Facebook Messenger

#WebWeds: Introducing the New Facebook Messenger

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.   Introducing Facebook Messenger 4! Facebook is rolling out a new and improved more simplified version of the messaging app due to the recent research obtained. They found out simplicity was a top priority for most users […]