The Modern Marketing Blog

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February 24, 2020
Essential Social Media KPIs to Track

Essential Social Media KPIs to Track

You’re following a posting schedule, using hashtags and keeping track of social media algorithms, but at the end of the day; how do you know you are making the right marketing impact? The answer is data. Determining your social media performance can be tracked by looking at your metrics. KPIs, short for Key Performance Indicators, are the critical indicators of progress towards an intended result. Besides your like counts and followers, the only way to […]
February 17, 2020
The Modern Connection Ways to Increase Reviews for Your Small Business

Ways to Increase Reviews for Your Small Business

Business reviews can be daunting but they are necessary to show the world how great your product or service is. Even if you are hesitant to claim your business name on review sites, we guarantee people are still talking about your brand or business online. It’s best to get ahead of the game and claim your presence so you can control the conversation.  In fact, according to a recent BrightLocal survey, reviews help customers build […]
February 10, 2020
What is TikTok and Should Your Business Join the Platform? The Modern Connection

What is TikTok and Should Your Business Join the Platform?

Video clips have played a significant role in the social media sphere, and TikTok is currently the leading destination for short-form mobile video. This app is a video-sharing social networking platform owned by ByteDance, a Chinese-based company. Video-based platforms have not been nearly as consistent as some of the social key players like Facebook and Instagram. One of the first major short-form video platforms was Vine, which met its demise as other social media platforms […]
February 3, 2020
4 Reasons Why Blogs are Still Relevant in 2020

4 Reasons Why Blogs are Still Relevant in 2020

Trends in content creation come and go. But for all of the current content trends, there are just as many digital marketing best practices. One of those best practices that has withstood the test of time? Blogging.  So while no two clients are the same and no two brands should have the exact same content strategy, blogging for your brand should be and should remain one of the top ways to reach your target audience.  […]
January 27, 2020
How to Improve Your Content Writing Skills

How to Improve Your Content Writing Skills

SEO (short for Search Engine Optimization) is one of the hottest topics when it comes to your web presence …  and it’s part of the “secret” to rank within search engines so people can find you. No matter where you look, all SEO tutorials will tell you the same thing: you need awesome content to rank high in the eyes of Google. So how do you create this “awesome content?” To start, you need to focus […]
November 4, 2019
Who are Millennials and are they the right customer for your brand?

Who are Millennials and are they the right customer for your brand?

Millennials are often mislabeled with characteristics and behaviors that are not true to who the generation is as a whole. There is a lot of misleading information in the industry about this generation and we’re setting a few things straight. We’re defining who these Millennials are, taking a look at some of their habits and helping you decide if they are the right customer for your brand.  First up, who are Millennials? Gen Y, also […]
October 28, 2019
How to Know If a Social Media Platform Is Right for Your Business

How to Know If a Social Media Platform Is Right for Your Business

Social media marketing is definitely an avenue that all businesses should consider when reviewing or creating a marketing strategy for their brand. Even if you have past social media profiles for your business, they need to be reviewed and refreshed with the times.  Here are a few indicators for what social media platforms will be right for your business.  Facebook  As of April of this year, Facebook has reached 2.38 billion users worldwide. Some defining […]
October 14, 2019
The Rise and Fall of Social Media Platforms

The Rise and Fall of Social Media Platforms

Social media changes by the day. What was trending last year is a thing of the past and here at The Modern Connection, we are always looking to the future. We are constantly keeping an eye on anything and everything social media wise that is new and can help build your business. While your audience may have been very present on Facebook at some point, it’s important to keep an eye out and know that […]
September 9, 2019
Creating Your Own Digital Analysis Checklist

Creating Your Own Digital Analysis Checklist

A lot goes into keeping up with your brand’s social media presence. And while content creation is usually top-of-mind for your business, it’s also important to occasionally run through each of your accounts to make sure you are making the most of the features on every platform. Whether you are starting from scratch, rebranding, or just getting all of your social media ducks in a row, creating your own digital analysis checklist can help streamline […]