The Modern Marketing Blog

August 12, 2019
The Modern Connection Why You Should Keep Your Personal and Professional Social Media Separate

Why You Should Keep Your Personal and Professional Social Media Separate

    Authenticity is becoming more and more important today on social media. In addition to being honest and real with your followers, people enjoy seeing the face behind the brand and feeling like they have a personal connection. Plus, interacting on social media with your fans can help build a strong business relationship. On that note, however, how do we know if we’re sharing too much? Showing your business’s personality is very important, but […]
August 5, 2019

Why Your Website Needs an Occasional SEO Audit

    Here at The Modern Connection, we talk a lot about how necessary refreshes are for your digital presence. Social media platforms are constantly changing and introducing new updates, so it’s important to keep your presence up to date. But it doesn’t stop there. Your website deserves that same attention and we don’t just mean on the front end with new graphics and fresh photography. We’re talking an SEO audit. An SEO audit can […]
July 29, 2019
the modern connection internship

An Intern’s Experience at The Modern Connection

  This summer I had the wonderful opportunity of interning at The Modern Connection, a social media and digital marketing firm in the heart of downtown Charleston, South Carolina. As the Social Media intern, like the title suggests, my primary focus was everything social media, whether that meant learning about its intricacies or implementing my newly acquired knowledge to the various client accounts. Responsibilities as the intern varied day by day; however, in general, my […]
July 22, 2019
back to school marketing

Back to School Marketing

  The next school year is only a few short weeks away for some, so for retailers, it’s time to start revving up your back to school marketing!  The National Retail Federation predicts record-high spending on back to school supplies for 2019 at an all-time high of $80.7 billion. This survey also states that half of those shoppers are holding out for bigger sales.  Here in South Carolina, our biggest back to school shopping days […]
July 15, 2019
Time Saving Tips for Managing Your Social Media Accounts

Time Saving Tips for Managing Your Social Media Accounts

  Between serving clients and running a business, there can be little to no time left for managing your own social media accounts for your business. How can you prioritize your time better to actively be creative and engaging while following through with your business’s digital marketing strategy? Here are some time-saving tips for managing social media accounts from the experts.    Focus on the Best Platforms Do some research to choose the platforms that […]
May 6, 2019
Facebook and Instagram Updates from the F8 Conference

Facebook and Instagram Updates from F8 2019

  This past week, Facebook execs took the stage for their F8 conference, a two day event in San Jose, California. This year’s conference was focused on technology and human connection. The past year has been undeniably rough for Facebook, but CEO Mark Zuckerberg’s keynote speech tackled the privacy elephant in the room with a theme of “the future is private”. During F8, Facebook announced a number of changes and updates to their own platform, […]
April 1, 2019
Instagram Introduces In-App Checkout

Instagram Introduces In-App Checkout

  A little over a week ago, Instagram took the next step towards becoming the ultimate eCommerce-friendly app by introducing in-app checkout. ‘Checkout on Instagram’ rolled out in the US for 23 well-known brands, each with a great Instagram presence. Instagram released a statement, “you can buy products through Instagram anywhere you see a post with [a shopping bag icon (like the one above)] and a Checkout on Instagram option on the checkout page.” The little […]
February 18, 2019
Your February Instagram Refresher

Your February Instagram Refresher

  Facebook recently released a new report on what Instagram users expect from brands in 2019. (Just a quick reminder as to why Facebook is releasing this information; Facebook owns Instagram.) In this report, 57% of the users polled say that they use Instagram more than they did a year ago and 44% say that they will use it more in the coming year. Within the past two years alone, Instagram has gained half a […]
January 14, 2019

Social Media Demographics in 2019

  One thing that we love about our industry is that it’s always changing. What worked on social media in 2016 is very different from what works on social media today, and we enjoy the fast-pace and having to constantly learn how to adapt to algorithm changes and new tactics and strategies. When we say that social media is always changing, we don’t just mean algorithms and new features. We also mean each platform’s demographics. […]
December 12, 2018

#WebWeds: Instagram Updates To Pay Attention To

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   As Instagram continues to grow, more than 400 million people post Stories every day. We shared some data about how people are using the feature and how businesses should […]