The Modern Marketing Blog

June 24, 2019

Ramp Up Your Content Marketing Efforts With a Company Blog

  You’ve probably heard about content marketing by now and how blogging is an effective way to share your message with your audience. You may have even heard that blogging is less effective but we are here to tell you that it simply isn’t true. If you haven’t started a company blog on your website, you are already behind!  Blogging is a great way to share your brand message, as well as industry updates. There’s […]
June 17, 2019

The Benefits of Promotional Giveaways on Social Media

  For years, businesses have used giveaways to gain attention from followers on social media. Over time, companies have been implementing creative giveaways in order to build email lists, boost online engagement and build those trusting relationships with their customers. Social media giveaways are a powerful tool to increase your marketing. After all, we all like to win! According to Toggl, even after a promotion has ended, “three out of four people are more likely […]
June 10, 2019
Using Tailwind to Rapidly Grow Your Pinterest

Using Tailwind to Rapidly Grow Your Pinterest

  Pinterest is one of our favorite platforms for increasing brand awareness and driving traffic to our client’s websites. The visual search engine holds countless photos that are pinned and pinned and pinned for months even years! With over 291 million monthly active users, Pinterest continues to grow by the second and its not slowing down anytime soon. So what is the key to Pinterest? How do I use Pinterest to benefit my brand? The […]
June 3, 2019

A Guide to Google Ads Reporting Terminology

  Part of our overall marketing strategy here at The Modern Connection is the detailed reporting that our SEM specialist puts together after each month of Google Ads has been completed. The reporting is extremely comprehensive and can tell business owners a lot about their potential customers and provide useful information on leads. While all of the information included in our reporting is important, the analytics and numbers really only matter if our clients can […]
May 29, 2019
Now Hiring: Digital Marketing Manager

Now Hiring: Digital Marketing Manager

  Digital Marketing Manager The Modern Connection   *** MUST LIVE IN (CHARLESTON, SC *** This position will manage the digital marketing strategy and implementation for multiple dynamic brands. The Digital Marketing Manager will work closely with our internal teams to develop integrated strategies across all agency and client online platforms. This role will provide strategic guidance and data-driven recommendations to help increase our client’s reach through social media campaigns, paid and organic tactics, email […]
May 6, 2019
Facebook and Instagram Updates from the F8 Conference

Facebook and Instagram Updates from F8 2019

  This past week, Facebook execs took the stage for their F8 conference, a two day event in San Jose, California. This year’s conference was focused on technology and human connection. The past year has been undeniably rough for Facebook, but CEO Mark Zuckerberg’s keynote speech tackled the privacy elephant in the room with a theme of “the future is private”. During F8, Facebook announced a number of changes and updates to their own platform, […]
April 1, 2019
Instagram Introduces In-App Checkout

Instagram Introduces In-App Checkout

  A little over a week ago, Instagram took the next step towards becoming the ultimate eCommerce-friendly app by introducing in-app checkout. ‘Checkout on Instagram’ rolled out in the US for 23 well-known brands, each with a great Instagram presence. Instagram released a statement, “you can buy products through Instagram anywhere you see a post with [a shopping bag icon (like the one above)] and a Checkout on Instagram option on the checkout page.” The little […]
February 18, 2019
Your February Instagram Refresher

Your February Instagram Refresher

  Facebook recently released a new report on what Instagram users expect from brands in 2019. (Just a quick reminder as to why Facebook is releasing this information; Facebook owns Instagram.) In this report, 57% of the users polled say that they use Instagram more than they did a year ago and 44% say that they will use it more in the coming year. Within the past two years alone, Instagram has gained half a […]
January 14, 2019

Social Media Demographics in 2019

  One thing that we love about our industry is that it’s always changing. What worked on social media in 2016 is very different from what works on social media today, and we enjoy the fast-pace and having to constantly learn how to adapt to algorithm changes and new tactics and strategies. When we say that social media is always changing, we don’t just mean algorithms and new features. We also mean each platform’s demographics. […]
December 12, 2018

#WebWeds: Instagram Updates To Pay Attention To

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   As Instagram continues to grow, more than 400 million people post Stories every day. We shared some data about how people are using the feature and how businesses should […]