The Modern Marketing Blog

June 1, 2020
Social Media Strategy to Reach Your Audience as Your Business Reopens

Social Media Strategy to Reach Your Audience as Your Business Reopens

As state and nationwide shelter-in-place orders are being eased, we are seeing more and more businesses opening their doors. With reopening a business in today’s landscape, it’s important to remember a lot has changed since the COVID-19 pandemic began. Hours of operation might be different, sanitation and safety measures are being taken and social distancing precautions are being implemented. It’s important to let your customers know when you are open for business, how you will […]
May 27, 2020
4 Ways Your Business Can Use Social Media to Give Back

4 Ways Your Business Can Use Social Media to Give Back

Social media has revolutionized the ways we’re able to give back. From easily shareable sites like GoFundMe, to digital wallets like Venmo and PayPal, donating with just the click of a button has never been easier. Even social platforms like Facebook have implemented a way where you can request donations for your birthday to one of 750,000 nonprofit organizations or charitable causes. Now that all of these innovations exist, what does this mean for you, […]
May 20, 2020
5 of the Latest Social Media Updates for Your Small Business

5 of the Latest Social Media Updates for Your Small Business

There is no better time than now to take another look at social media trends and updates for your small business. Brands are massively communicating with consumers online as audiences have become even more comfortable with social shopping and direct business on social media in general. Take your interactions on social media to a new level by trying out some of these changes and what they mean for you! Facebook FAQ Providing quality customer service […]
May 11, 2020
Facebook Messenger Rooms Vs. Zoom

Facebook Messenger Rooms Vs. Zoom

If you hadn’t heard of Zoom before, chances are you have now. In these past weeks, Zoom has become one of the most popular ways to communicate with people in both personal and professional settings. While we have not been able to meet in person, video conferencing has been the top way to maintain connection. The increase in popularity had people all over the world wishing they had the foresight to invest in Zoom pre-pandemic. […]
May 5, 2020
How to Give Back to the Community Using Social Media

How to Give Back to the Community Using Social Media

So much has changed since March. Households, essential workers, small and large businesses have all experienced major shifts as everyone makes adjustments to the “new normal” brought on by the COVID-19 pandemic. As reality sets in and states and local communities try to find a way to safely reopen to the public, we have seen requests for assistance on social media from local businesses. Some of social media’s major players have rolled out or ramped […]
May 20, 2020
5 of the Latest Social Media Updates for Your Small Business

5 of the Latest Social Media Updates for Your Small Business

There is no better time than now to take another look at social media trends and updates for your small business. Brands are massively communicating with consumers online as audiences have become even more comfortable with social shopping and direct business on social media in general. Take your interactions on social media to a new level by trying out some of these changes and what they mean for you! Facebook FAQ Providing quality customer service […]
April 21, 2020
Ways Social Media Platforms are Shifting with COVID-19

Ways Social Media Platforms are Shifting with COVID-19

So much has changed in the last couple of weeks. Not only has life itself shifted, but we’ve seen a big jump in social media and digital interaction. As we’ve moved deeper into the pandemic, messaging platforms have surged and changed. The usage of social media has increased drastically as more users go online to connect with friends, family, businesses, and colleagues. Let’s take a look at some of the ways social media platforms are […]
March 17, 2020
Marketing to Generation Z

Marketing to Generation Z

Just when we thought millennials were the tech-savviest of the bunch, enter Generation Z. Defined as those born between 1995-2015, they were practically born with mobile devices in their hands. Having this advantage, (or disadvantage depending on how you look at it) they don’t know what it was like before computers and smartphones inhabited our world. They grew up with the digital world at their fingertips and expect information at the ready.  When it comes […]
October 28, 2019
How to Know If a Social Media Platform Is Right for Your Business

How to Know If a Social Media Platform Is Right for Your Business

Social media marketing is definitely an avenue that all businesses should consider when reviewing or creating a marketing strategy for their brand. Even if you have past social media profiles for your business, they need to be reviewed and refreshed with the times.  Here are a few indicators for what social media platforms will be right for your business.  Facebook  As of April of this year, Facebook has reached 2.38 billion users worldwide. Some defining […]
October 21, 2019
Avoid These Common Instagram Giveaway Mistakes During Black Friday and Cyber Monday

Avoid These Common Instagram Giveaway Mistakes During Black Friday and Cyber Monday

The beasts of Black Friday and Cyber Monday are right around the corner and it’s important to avoid social media mistakes and flops in your Instagram giveaways. According to Adobe, “Last year, revenue from Black Friday increased 23.6% over the previous year, topping out at $6.2 billion” and “Cyber Monday sales topped $7.9 billion making it the single largest shopping day in U.S. history.” Competition will be at its highest, so it’s time for marketers […]