The Modern Marketing Blog

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December 9, 2019
Tips for Working Remotely this Holiday Season

Tips for Working Remotely this Holiday Season (So You Can Get Stuff Done)

Juggling work during the holidays? Don’t worry. You can still remain productive while enjoying the parties, shopping, travel, and seasonal festivities. While some companies shut down during the holidays, others have their elves working up to the very last minute in the office or remotely to meet deadlines. Balancing important deadlines and taking the time to celebrate the holiday cheer is key. It’s important to plan ahead, so you can stay on top of things […]
December 4, 2019
Holiday Gift Guide for The Digital Marketer

Holiday Gift Guide for The Digital Marketer

‘Tis the season for gift guides! Last year we talked about the most stylish gifts for the tech lover (we still love each of those gift ideas) and this year we are featuring products that a digital marketer can put to use this holiday season and beyond. So whether you gift one of these products to the social media manager in your life or you treat yourself to a little something, here’s the ultimate gift […]
November 18, 2019
How to Work with a Social Media Manager

How to Work with a Social Media Manager

Are you ready to hire a marketing agency or bring someone in house? As a business owner, we know this is a big decision but it will definitely be a good one since you are likely wearing too many hats as it is. It’s also a relief to bring in a professional that you can ask questions and bounce ideas off of.  However, when it comes to social media and digital marketing, some businesses hire […]
November 11, 2019
What Is Google Search Console and Why Do You Need It?

What Is Google Search Console and Why Do You Need It?

Do you have your own website or maintain a website for your company? Anyone who has a website can and should dive into using Google Search Console in order to observe the performance of the site. You do not have to sign up to be included into a Google search, but signing-up will show you how you can improve your website and understand how Google sees your site. According to Google, “whether you’re a business […]
November 4, 2019
Who are Millennials and are they the right customer for your brand?

Who are Millennials and are they the right customer for your brand?

Millennials are often mislabeled with characteristics and behaviors that are not true to who the generation is as a whole. There is a lot of misleading information in the industry about this generation and we’re setting a few things straight. We’re defining who these Millennials are, taking a look at some of their habits and helping you decide if they are the right customer for your brand.  First up, who are Millennials? Gen Y, also […]
October 28, 2019
How to Know If a Social Media Platform Is Right for Your Business

How to Know If a Social Media Platform Is Right for Your Business

Social media marketing is definitely an avenue that all businesses should consider when reviewing or creating a marketing strategy for their brand. Even if you have past social media profiles for your business, they need to be reviewed and refreshed with the times.  Here are a few indicators for what social media platforms will be right for your business.  Facebook  As of April of this year, Facebook has reached 2.38 billion users worldwide. Some defining […]
October 21, 2019
Avoid These Common Instagram Giveaway Mistakes During Black Friday and Cyber Monday

Avoid These Common Instagram Giveaway Mistakes During Black Friday and Cyber Monday

The beasts of Black Friday and Cyber Monday are right around the corner and it’s important to avoid social media mistakes and flops in your Instagram giveaways. According to Adobe, “Last year, revenue from Black Friday increased 23.6% over the previous year, topping out at $6.2 billion” and “Cyber Monday sales topped $7.9 billion making it the single largest shopping day in U.S. history.” Competition will be at its highest, so it’s time for marketers […]
October 14, 2019
The Rise and Fall of Social Media Platforms

The Rise and Fall of Social Media Platforms

Social media changes by the day. What was trending last year is a thing of the past and here at The Modern Connection, we are always looking to the future. We are constantly keeping an eye on anything and everything social media wise that is new and can help build your business. While your audience may have been very present on Facebook at some point, it’s important to keep an eye out and know that […]
October 7, 2019
How to Incorporate User-Generated Content into Your Brand's Instagram Feed

How to Incorporate User-Generated Content into Your Brand’s Instagram Feed

User-generated content (UGC) can be a content creator’s best friend. Sharing UGC can help to build strong relationships with your followers, provide great branded imagery and enhance your brand’s Instagram presence. UGC can be used on most any platform when providing the right credit to the user, but for this blog, we’ll just be focusing on using UGC on Instagram.  AdWeek sums it up nicely with, “User-generated content is basically content related to a brand […]