The Modern Marketing Blog

June 24, 2019

Ramp Up Your Content Marketing Efforts With a Company Blog

  You’ve probably heard about content marketing by now and how blogging is an effective way to share your message with your audience. You may have even heard that blogging is less effective but we are here to tell you that it simply isn’t true. If you haven’t started a company blog on your website, you are already behind!  Blogging is a great way to share your brand message, as well as industry updates. There’s […]
June 17, 2019

The Benefits of Promotional Giveaways on Social Media

  For years, businesses have used giveaways to gain attention from followers on social media. Over time, companies have been implementing creative giveaways in order to build email lists, boost online engagement and build those trusting relationships with their customers. Social media giveaways are a powerful tool to increase your marketing. After all, we all like to win! According to Toggl, even after a promotion has ended, “three out of four people are more likely […]
June 10, 2019
Using Tailwind to Rapidly Grow Your Pinterest

Using Tailwind to Rapidly Grow Your Pinterest

  Pinterest is one of our favorite platforms for increasing brand awareness and driving traffic to our client’s websites. The visual search engine holds countless photos that are pinned and pinned and pinned for months even years! With over 291 million monthly active users, Pinterest continues to grow by the second and its not slowing down anytime soon. So what is the key to Pinterest? How do I use Pinterest to benefit my brand? The […]
June 3, 2019

A Guide to Google Ads Reporting Terminology

  Part of our overall marketing strategy here at The Modern Connection is the detailed reporting that our SEM specialist puts together after each month of Google Ads has been completed. The reporting is extremely comprehensive and can tell business owners a lot about their potential customers and provide useful information on leads. While all of the information included in our reporting is important, the analytics and numbers really only matter if our clients can […]
May 29, 2019
Now Hiring: Digital Marketing Manager

Now Hiring: Digital Marketing Manager

  Digital Marketing Manager The Modern Connection   *** MUST LIVE IN (CHARLESTON, SC *** This position will manage the digital marketing strategy and implementation for multiple dynamic brands. The Digital Marketing Manager will work closely with our internal teams to develop integrated strategies across all agency and client online platforms. This role will provide strategic guidance and data-driven recommendations to help increase our client’s reach through social media campaigns, paid and organic tactics, email […]
January 14, 2019

Social Media Demographics in 2019

  One thing that we love about our industry is that it’s always changing. What worked on social media in 2016 is very different from what works on social media today, and we enjoy the fast-pace and having to constantly learn how to adapt to algorithm changes and new tactics and strategies. When we say that social media is always changing, we don’t just mean algorithms and new features. We also mean each platform’s demographics. […]
November 19, 2018

Social Media Recap | November 2018

  Things in the social media and digital marketing world are ever-changing. Whether it’s a new feature being rolled out or an old feature being updated, a data breach announcement (far too many of those lately), or a new regulation introduction… well, you get the picture, there are a lot of changes and updates. It’s our job to keep on top of all things newsworthy in the industry, so we’ve wrapped up the top social […]
June 20, 2018
#WebWeds: Twitter Launches Twitter Media for Businesses

#WebWeds: Twitter Launches Twitter Media for Businesses

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   With the expansion to 280 characters back in November of last year, Twitter continues to innovate and improve the user experience. This time, they’ve released a new site called Twitter Media […]
June 18, 2018
Fighting the Decline in Organic Reach

Fighting the Decline in Organic Reach

  Organic reach has seen a drastic decline in recent years, most notably on Facebook. Facebook made changes to its algorithm, promoting “more meaningful social interactions with family and friends” on the News Feed. Facebook prioritizes content from friends and people, making organic reach increasingly difficult for businesses and brands to achieve. But don’t worry – there are ways to adapt to these changes and to work within pesky algorithms. Here are a few ways […]
April 18, 2018
#WebWeds: What to Know About Emoji Ad Targeting on Twitter

#WebWeds: What to Know About Emoji Ad Targeting on Twitter

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   If you pay attention to marketing trends, you’re probably aware of the marketing tactic that uses keywords on social media to target specific advertisements. For example, an athletic apparel […]