The Modern Marketing Blog

August 3, 2020
How to Make Instagram Interactive Story Features Work for Your Business

How to Make Instagram Interactive Story Features Work for Your Business

Instagram Stories were launched four years ago this month, in August 2016. Today, more than 500 million users post to Instagram Stories daily. With content expiring after 24 hours, unless it is saved to your Highlights, Instagram Stories are a great place for your brand to post the latest announcements, share behind-the-scenes looks, give sneak peeks and gear up for big reveals.  Since Instagram Stories first launched, new features have been added to help personalize […]
July 30, 2020
What to Do When Your Content Strategy Isn’t Working

What to Do When Your Content Strategy Isn’t Working

If you’ve been following the advice of digital marketers and creating content, first, great job! It’s definitely time consuming and can be tedious after a long day on the job. It’s not always something that provides immediate gratification but can certainly be beneficial in the long run. But what happens when you’re writing content and it’s just not working for your target audience? It might be time to take a step back and create a […]
July 21, 2020
What Your Social Media Analytics Can Tell You

What Your Social Media Analytics Can Tell You

Learning the ropes of social media can be a long process. It takes time to properly brand your platforms, create some eye-catching content, and to build an audience. Once you’ve completed these steps however, you are provided with valuable insight on which social media tactics are working for your business. More specifically, paying attention to social media analytics is important because it can illustrate how successful a campaign is, how well your posts are performing, […]
July 13, 2020
Facebook Ads 101: What You Need to Know to Get Started

Facebook Ads 101: What You Need to Know to Get Started

Have you tapped into Facebook ads for your business? Creating Facebook ads and targeting your audience is where this platform really excels the most. Facebook gives you the power to choose your objective, target your audience, where you would like to be displayed, your budget, your format, and the ability to see your results. Facebook ads are connected to Instagram ads, so you can run one campaign and be connected to your consumers on both […]
July 7, 2020
How to Promote a Virtual Event

How to Promote a Virtual Event

It’s no secret that COVID-19 has shifted so many aspects of our lives, including how we plan and enjoy events. Brands and businesses that rely on event attendance have scrambled to come up with ways to remain engaged within their communities. While it may seem impossible to reimagine your in-person event as a virtual one, there are many benefits to leaning into the digital world. Virtual events allow your brand new opportunities to reach a […]
April 21, 2020
Ways Social Media Platforms are Shifting with COVID-19

Ways Social Media Platforms are Shifting with COVID-19

So much has changed in the last couple of weeks. Not only has life itself shifted, but we’ve seen a big jump in social media and digital interaction. As we’ve moved deeper into the pandemic, messaging platforms have surged and changed. The usage of social media has increased drastically as more users go online to connect with friends, family, businesses, and colleagues. Let’s take a look at some of the ways social media platforms are […]
October 28, 2019
How to Know If a Social Media Platform Is Right for Your Business

How to Know If a Social Media Platform Is Right for Your Business

Social media marketing is definitely an avenue that all businesses should consider when reviewing or creating a marketing strategy for their brand. Even if you have past social media profiles for your business, they need to be reviewed and refreshed with the times.  Here are a few indicators for what social media platforms will be right for your business.  Facebook  As of April of this year, Facebook has reached 2.38 billion users worldwide. Some defining […]
September 9, 2019
Creating Your Own Digital Analysis Checklist

Creating Your Own Digital Analysis Checklist

A lot goes into keeping up with your brand’s social media presence. And while content creation is usually top-of-mind for your business, it’s also important to occasionally run through each of your accounts to make sure you are making the most of the features on every platform. Whether you are starting from scratch, rebranding, or just getting all of your social media ducks in a row, creating your own digital analysis checklist can help streamline […]
January 14, 2019

Social Media Demographics in 2019

  One thing that we love about our industry is that it’s always changing. What worked on social media in 2016 is very different from what works on social media today, and we enjoy the fast-pace and having to constantly learn how to adapt to algorithm changes and new tactics and strategies. When we say that social media is always changing, we don’t just mean algorithms and new features. We also mean each platform’s demographics. […]
November 19, 2018

Social Media Recap | November 2018

  Things in the social media and digital marketing world are ever-changing. Whether it’s a new feature being rolled out or an old feature being updated, a data breach announcement (far too many of those lately), or a new regulation introduction… well, you get the picture, there are a lot of changes and updates. It’s our job to keep on top of all things newsworthy in the industry, so we’ve wrapped up the top social […]