The Modern Marketing Blog

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December 9, 2019
Tips for Working Remotely this Holiday Season

Tips for Working Remotely this Holiday Season (So You Can Get Stuff Done)

Juggling work during the holidays? Don’t worry. You can still remain productive while enjoying the parties, shopping, travel, and seasonal festivities. While some companies shut down during the holidays, others have their elves working up to the very last minute in the office or remotely to meet deadlines. Balancing important deadlines and taking the time to celebrate the holiday cheer is key. It’s important to plan ahead, so you can stay on top of things […]
December 4, 2019
Holiday Gift Guide for The Digital Marketer

Holiday Gift Guide for The Digital Marketer

‘Tis the season for gift guides! Last year we talked about the most stylish gifts for the tech lover (we still love each of those gift ideas) and this year we are featuring products that a digital marketer can put to use this holiday season and beyond. So whether you gift one of these products to the social media manager in your life or you treat yourself to a little something, here’s the ultimate gift […]
November 18, 2019
How to Work with a Social Media Manager

How to Work with a Social Media Manager

Are you ready to hire a marketing agency or bring someone in house? As a business owner, we know this is a big decision but it will definitely be a good one since you are likely wearing too many hats as it is. It’s also a relief to bring in a professional that you can ask questions and bounce ideas off of.  However, when it comes to social media and digital marketing, some businesses hire […]
November 11, 2019
What Is Google Search Console and Why Do You Need It?

What Is Google Search Console and Why Do You Need It?

Do you have your own website or maintain a website for your company? Anyone who has a website can and should dive into using Google Search Console in order to observe the performance of the site. You do not have to sign up to be included into a Google search, but signing-up will show you how you can improve your website and understand how Google sees your site. According to Google, “whether you’re a business […]
November 4, 2019
Who are Millennials and are they the right customer for your brand?

Who are Millennials and are they the right customer for your brand?

Millennials are often mislabeled with characteristics and behaviors that are not true to who the generation is as a whole. There is a lot of misleading information in the industry about this generation and we’re setting a few things straight. We’re defining who these Millennials are, taking a look at some of their habits and helping you decide if they are the right customer for your brand.  First up, who are Millennials? Gen Y, also […]
October 28, 2019
How to Know If a Social Media Platform Is Right for Your Business

How to Know If a Social Media Platform Is Right for Your Business

Social media marketing is definitely an avenue that all businesses should consider when reviewing or creating a marketing strategy for their brand. Even if you have past social media profiles for your business, they need to be reviewed and refreshed with the times.  Here are a few indicators for what social media platforms will be right for your business.  Facebook  As of April of this year, Facebook has reached 2.38 billion users worldwide. Some defining […]
September 9, 2019
Creating Your Own Digital Analysis Checklist

Creating Your Own Digital Analysis Checklist

A lot goes into keeping up with your brand’s social media presence. And while content creation is usually top-of-mind for your business, it’s also important to occasionally run through each of your accounts to make sure you are making the most of the features on every platform. Whether you are starting from scratch, rebranding, or just getting all of your social media ducks in a row, creating your own digital analysis checklist can help streamline […]
January 14, 2019

Social Media Demographics in 2019

  One thing that we love about our industry is that it’s always changing. What worked on social media in 2016 is very different from what works on social media today, and we enjoy the fast-pace and having to constantly learn how to adapt to algorithm changes and new tactics and strategies. When we say that social media is always changing, we don’t just mean algorithms and new features. We also mean each platform’s demographics. […]
November 19, 2018

Social Media Recap | November 2018

  Things in the social media and digital marketing world are ever-changing. Whether it’s a new feature being rolled out or an old feature being updated, a data breach announcement (far too many of those lately), or a new regulation introduction… well, you get the picture, there are a lot of changes and updates. It’s our job to keep on top of all things newsworthy in the industry, so we’ve wrapped up the top social […]
June 20, 2018
#WebWeds: Twitter Launches Twitter Media for Businesses

#WebWeds: Twitter Launches Twitter Media for Businesses

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   With the expansion to 280 characters back in November of last year, Twitter continues to innovate and improve the user experience. This time, they’ve released a new site called Twitter Media […]