The Modern Marketing Blog

August 19, 2020
The Modern Connection is now TargetMarket

An Update From The Modern Connection

It’s been a busy few months behind-the-scenes at The Modern Connection—and we don’t just mean learning how to adapt and be flexible in order to continue serving our clients in the midst of a global pandemic. In the coming weeks, you’ll start to notice some changes to our website, social media channels and overall online presence. Here’s why:  The Modern Connection was recently acquired by TargetMarket—a full-service digital marketing agency whose mission is to help […]
August 10, 2020
How to Promote Your Podcast on Social Media

How to Promote Your Podcast on Social Media

2020 has elicited a wide variety of emotions. Many of us have been stressed, scared, confused, frustrated, and frankly, bored. So, where do you go when you’ve watched everything on Netflix? For a lot of people around the world, the answer to the question is podcasts. As of April (a pivotal month when it comes to people needing content for entertainment), reports showed that 44% of Americans have listened to a podcast at some point, […]
August 3, 2020
How to Make Instagram Interactive Story Features Work for Your Business

How to Make Instagram Interactive Story Features Work for Your Business

Instagram Stories were launched four years ago this month, in August 2016. Today, more than 500 million users post to Instagram Stories daily. With content expiring after 24 hours, unless it is saved to your Highlights, Instagram Stories are a great place for your brand to post the latest announcements, share behind-the-scenes looks, give sneak peeks and gear up for big reveals.  Since Instagram Stories first launched, new features have been added to help personalize […]
July 30, 2020
What to Do When Your Content Strategy Isn’t Working

What to Do When Your Content Strategy Isn’t Working

If you’ve been following the advice of digital marketers and creating content, first, great job! It’s definitely time consuming and can be tedious after a long day on the job. It’s not always something that provides immediate gratification but can certainly be beneficial in the long run. But what happens when you’re writing content and it’s just not working for your target audience? It might be time to take a step back and create a […]
July 21, 2020
What Your Social Media Analytics Can Tell You

What Your Social Media Analytics Can Tell You

Learning the ropes of social media can be a long process. It takes time to properly brand your platforms, create some eye-catching content, and to build an audience. Once you’ve completed these steps however, you are provided with valuable insight on which social media tactics are working for your business. More specifically, paying attention to social media analytics is important because it can illustrate how successful a campaign is, how well your posts are performing, […]
April 21, 2020
Ways Social Media Platforms are Shifting with COVID-19

Ways Social Media Platforms are Shifting with COVID-19

So much has changed in the last couple of weeks. Not only has life itself shifted, but we’ve seen a big jump in social media and digital interaction. As we’ve moved deeper into the pandemic, messaging platforms have surged and changed. The usage of social media has increased drastically as more users go online to connect with friends, family, businesses, and colleagues. Let’s take a look at some of the ways social media platforms are […]
October 28, 2019
How to Know If a Social Media Platform Is Right for Your Business

How to Know If a Social Media Platform Is Right for Your Business

Social media marketing is definitely an avenue that all businesses should consider when reviewing or creating a marketing strategy for their brand. Even if you have past social media profiles for your business, they need to be reviewed and refreshed with the times.  Here are a few indicators for what social media platforms will be right for your business.  Facebook  As of April of this year, Facebook has reached 2.38 billion users worldwide. Some defining […]
September 9, 2019
Creating Your Own Digital Analysis Checklist

Creating Your Own Digital Analysis Checklist

A lot goes into keeping up with your brand’s social media presence. And while content creation is usually top-of-mind for your business, it’s also important to occasionally run through each of your accounts to make sure you are making the most of the features on every platform. Whether you are starting from scratch, rebranding, or just getting all of your social media ducks in a row, creating your own digital analysis checklist can help streamline […]
January 14, 2019

Social Media Demographics in 2019

  One thing that we love about our industry is that it’s always changing. What worked on social media in 2016 is very different from what works on social media today, and we enjoy the fast-pace and having to constantly learn how to adapt to algorithm changes and new tactics and strategies. When we say that social media is always changing, we don’t just mean algorithms and new features. We also mean each platform’s demographics. […]
November 19, 2018

Social Media Recap | November 2018

  Things in the social media and digital marketing world are ever-changing. Whether it’s a new feature being rolled out or an old feature being updated, a data breach announcement (far too many of those lately), or a new regulation introduction… well, you get the picture, there are a lot of changes and updates. It’s our job to keep on top of all things newsworthy in the industry, so we’ve wrapped up the top social […]