The Modern Marketing Blog

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January 21, 2020
What-is-SMO-and-How-Can-Your-Business-Take-Advantage-The-Modern-Connection

What is SMO and How Can Your Business Take Advantage?

When it comes to your business’s online presence, optimization is one of the most important parts of your digital strategy. If you build it, it needs to be optimized so “they” can get there.  Enter Social Media Optimization. Chances are you’ve heard of SEO (Search Engine Optimization), which drives traffic to your website via search engines. SMO is similar, and if done properly, it will drive traffic to your website via social media channels. The best part? […]
January 6, 2020
5 social media resolutions to stick with in 2020 the modern connection

5 Social Media Resolutions to Stick with in 2020

Goal setting, resolution making, word-of-the-year, vision boards. No matter how you ring in the new year, most of us are eager to jump aboard when it comes to a fresh start on January 1st. The resolutions don’t have to stop with personal growth though. This year, try setting resolutions for your brand.  We’ve put together 5 social media resolutions for you to stick with for your business:  Schedule Content Running your brand’s social media presence […]
December 16, 2019
Get Your Social Media Platforms Holiday Ready The Modern Connection

Get Your Social Media Platforms Holiday Ready

It’s crunch time. The Christmas music is playing and everyone is trying to get a handle on their work for the remainder of 2019. With Christmas right around the corner and New Years the following week, it’s time to start prepping your social media for the holidays.  Here are a few tips for getting prepped and staying organized throughout the holiday season, so you can sit back and sip on your eggnog in peace.  Put […]
December 9, 2019
Tips for Working Remotely this Holiday Season

Tips for Working Remotely this Holiday Season (So You Can Get Stuff Done)

Juggling work during the holidays? Don’t worry. You can still remain productive while enjoying the parties, shopping, travel, and seasonal festivities. While some companies shut down during the holidays, others have their elves working up to the very last minute in the office or remotely to meet deadlines. Balancing important deadlines and taking the time to celebrate the holiday cheer is key. It’s important to plan ahead, so you can stay on top of things […]
June 18, 2018
Fighting the Decline in Organic Reach

Fighting the Decline in Organic Reach

  Organic reach has seen a drastic decline in recent years, most notably on Facebook. Facebook made changes to its algorithm, promoting “more meaningful social interactions with family and friends” on the News Feed. Facebook prioritizes content from friends and people, making organic reach increasingly difficult for businesses and brands to achieve. But don’t worry – there are ways to adapt to these changes and to work within pesky algorithms. Here are a few ways […]
April 18, 2018
#WebWeds: What to Know About Emoji Ad Targeting on Twitter

#WebWeds: What to Know About Emoji Ad Targeting on Twitter

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   If you pay attention to marketing trends, you’re probably aware of the marketing tactic that uses keywords on social media to target specific advertisements. For example, an athletic apparel […]
February 21, 2018
#WebWeds: 5 Strategies for Increasing Your Reach On Twitter

#WebWeds: 5 Strategies for Increasing Your Reach On Twitter

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   Social media algorithms are constantly changing, and in order to keep your brand’s reach on social media higher than the others, you need to […]
September 2, 2016
Build Your Email List With Twitter Lead Generation Cards

Build Your Email List With Twitter Lead Generation Cards

Your social media presence is important, and it’s great for generating sales and leads, but do you know what’s even more powerful? Your email list. Why? Well, for one, having a customer willingly give you their email address is a big deal. You have gotten permission from your customer or potential customer to send marketing information about your business directly to their email inbox. And if that person hasn’t even bought anything from you, you […]
August 26, 2016
4 Free Analytics Tools That You Should Be Using

4 Free Analytics Tools That You Should Be Using

The internet is a great place filled with lots of useful freebies! But sometimes it can be hard to streamline the tools needed to monitor your brand’s social media analytics. There are multiple sites to help with each platform’s performance and it can be a bit overwhelming to decipher which options are right for your business. Luckily, we have you covered and are here to help rein in some of the best options out there. […]